Summer 2010 - All Stars Of Advertising - Fall 2010 Preview

Today is officially the last day of summer. When we wake up tomorrow, the leaves will not have changed color, you will not be able to see your breath, and the apples are not ready to be picked but it will undoubtedly be the case.

In harmony with the theme of ending one thing Sun can start another thing, I want to take a look back at some of the most influential branding / marketing campaigns of summer 2010 and make a prediction of how they will affect fall

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I would not be able to forgive myself if I did not start with the Old Spice campaign created by the geniuses at Wieden Kennedy. Admittedly, the comprehensive Old Spice late you start campaign did last winter, but it did not fully blossom until the warm weather of summer. The ad campaign Consists of TV, print, internet, and more. The original TV ad featuring actor Isaiah Mustafa, won on Emmy award for Outstanding Commercial. The social media campaign "Ask Old Spice Man" generated 7,258,771 72.329 Twitter followers and YouTube channel views in just hours 48th what’s the takeaway? Wieden Kennedy created a buzz that Old Spice exposed to billions of potential customers through word of mouth.

So, with fall coming Wieden Kennedy adopted Ravens linebacker Ray Lewis as the new Old Spice Man This campaign is very similar to the previous one except that it is more highly targeted towards men that watch football. So far the TV advertisements have been a huge hit.

One of the more controversial "campaigns" what Bros Icing by Smirnoff Ice. Campaigns is in quotes because Smirnoff vehemently denies any associate with the drinking game and has worked diligently to extinguish its popularity. Regardless of its origin, the Icing campaign showed the potential of guerrilla / WOM of marketing and advertising. For literally no cost to their product as Smirnoff promoted on TV, radio, internet, bars, clubs and more across the entire country through the viral buzz it created. Everywhere you went someone was icing someone else and everyone around knew what was going on! Unfortunately this drinking game promotes irresponsible behavior and underage drinking, but this technique used for a morally appropriate social activity could generate free exposure in truck loads.

Google gets credit for finishing the summer season off with a bang by recently Implementing Google Instant. Instant Google takes the technology of Google Suggest to the next level. Instant Google takes the suggested queries generated from your search terms and simultaneously displays the corresponding search results. More impressively, these suggestions and results change in real time as you continue typing your query.

Google had been hinting at a big change since the beginning of the summer when the Yahoo / Bing deal was official. Google made some aesthetic changes to their results pages (ex: purple AdWords background) as well as incorporating Google logos insinuated that the latest change. Instant rolled out last week to the entire country and what publicly announced by Google. Google swears this will be a revolution in search speed and effectiveness, but I believe they are just trying to flex their muscles before the Yahoo / Bing merger is complete. Either way it shocked the Internet community and has taken search to the next level.

So, what do advertisers and marketers take away from the summer of 2010? Advertising that is meant to generate WOM or viral buzz is the wave of the future! All three of the above examples used comparatively free or cheap ways to reach billions of potential customers. Utilizing high traffic social venues all three companies gave their target audience something to talk about. Whether they wanted Bro's to buy each other Smirnoff Ices at weddings, guys to joke about the Old Spice guy in locker rooms, or Internet bloggers to speculate on the innuendos of Google's new logo, all of these advertising initiatives resulted in the customers advertising to each other.

Now that the regular consumer has so much information and different options at their finger tips, it will take something more than a compelling ad to get them to purchase. The above campaigns gave people something to talk about their product and effectively transformed into a bland, hilarious joke, or topic of speculation. I expect advertising and branding in the fall of 2010 to involve hilarious, shocking, innovative and unique content to create a buzz that actually transforms the consumers into the advertisers.

Effective Photo Marketing Strategies

If you are a photographer exploring avenues to Increase your customer base, putting in place effective marketing strategies photo reserves your purpose to the hilt. If you plan to register success in any and all of your endeavor, effective marketing strategies have to be willing to ENSURE ADOPTED success. Many photographers fail to Grasp the essence of marketing, That Which is as important as whether your focus on the subject consistently a shooting session. That some of the strategies to aid you the customer base increasefontsize Encompass the following methods.

Word of Mouth - This marketing tool is supposedly the best strategy to produce brilliant mind boggling results. Should you make your presence felt among the many circles That include business associates, church members, and members belonging to Social Organizations as well as friends to Enhance The Possibility of Attracting more customers. Constantly you'll have to find opportunities to initially develop relationships with others who happen to be in constant touch with that of the target market.

Joining Professional Associations - By joining Organizations, associations, civic clubs are associated with photography that helps spread the message of your talent and skills. Be on the lookout to test new Individuals Attend meetings as you like while the Rotary Club meeting, and in Exchange business cards with Other Individuals, You Are Attracting Increasing the chances of new clients. Joining the local photography society is another powerful method to market yourself as well as to market your photographic skills.

Joining Powerful Social Networking Sites - Social networking are the in thing, as it HAS captured the attention of many enthusiasts. You Can Also Take Advantage of These powerful mediums to get benefited from the craze created by thesis social networking sites. Getting Involved in Discussions and forums for gaining people's attention is yet another brilliant strategy Desired that produces the results.

Teaching Photography - Teaching photography is an effective strategy that works well in the long run. Ash When You Plan to Teach Enthusiastic Individuals, photography classes and conduct free of cost, your popularity is sure to increasefontsize and with it the opportunity to attract clients Becomes Easier on the longer run.

Axis a photographer, effective methods to Increase the customer base are very important. These effective photography marketing strategies prove to be sure fire methods to Increase the customer base.

New Rules to Get Rich In The New Economy

There is little doubt that the world has seen tremendous change over the past century with the accelerating rate of change over the last few decades. This change has affected all aspects of life from the home to the office. The result is that processes that were part and parcel of life in yesteryears have either changed so much that they are unrecognizable or have moved on to complete redundancy.

But with the changing technology that many are now so used to, not as many have recognized that a number of age old economic principles that have been relied on by the millionaires and billionaires of times past are tottering on the brink of extinction. The New Rules To Get Rich in the new economy training series by Garrett Gunderson is a new, eye opening and revolutionary way of thinking that exposes the old principles and removes the veil from the new ways of thinking that create today's 'magnets of wealth'.

So what are some of the old rules that Garrett Gunderson covers? First, is the often quoted statement that high risk is the only way to realize high returns? But looking at this concept critically, it is just a loosely disguised form of good old gambling. Gunderson goes on to asset that those that are truly wealthy today rarely take high risk financial ventures. And when they do, they often lose out and it is a momentous financial hit. The truth is that you can still Achieve high returns on investments by taking little or no risk at all

The other old myth that Garrett Gunderson dispels is the notion of debt avoidance, at all costs. This statement might have some truth but that is just about it - some truth. There is 'good' and 'bad' debt. For example, debt that is driven by greed solely and the need to impress others are bad, limiting and destructive. The good kind of debt is an important tool for creating wealth when in the hand of the financially wise. It is this good debt that is often avoided by ordinary people leaving them exposed to little more than a hand to mouth existence.

Ever heard that money is power? Well, it is time to forget that rule and embrace another of the new rules to get rich in the new economy - people are power. As Garrett Gunderson Sun boldly states, money is useless and has always been just own a piece of colorful paper or engraved coin that can not do anything on its. It is people that hold the power to put money to beneficial use and obtain maximum value from it. It is time to put money and people in their right place - wealthy people rule over money and not the other way around.

Another of the new rules to get rich that Garrett Gunderson discusses is the concept of the infinite pie as opposed to the idea of a finite pie where one person's win is another's loss. The size of the pie is determined by your innovation and belief in possibilities, and can be as big and as therefore small as you imagine it to be. There are enough opportunities for wealth to cater for everyone.

Stop The Impact Of Negatives

Yes this is something of us must hear daily, people complain and putting others down. All to Often, hours are wasted on end with such negative attitudes and positive sadly it is only the people with compassion That Affected get by this. Why is this so?

Take for example someone who starts off in your world full of Enthusiasm and making you feel so welcome and loved. Then before you know it something changes and you are left not knowing what HAS happened. I am sure we can Relate to an experience like this.

I feel what HAS happened in musts Circumstances Is That this person was not in your world to be a benefit there just to see They Were What They could-get out of you. I know it is sad to think of how many times this can happen to one in a lifetime.

Why do humans get pleasure out of Such Manipulating others? Does it really help them get ahead? To be honest with you I Believe That They have yet to even know and trust Themselves They therefore have no self control and are not aware of the Impact They have on others. Of course this does not help themself get ahead it is holding back more then themself They Realize.

Stop the impact or negatives in your world by being true to yourself and getting to know you first of all. Once you have an understanding of yourself-you-can then move forward and see how the impact or negatives not only ambiguous but you All those around you.

Never will everyone like you, this is the first thing we must understand and accept. Once we accept that we can breathe a little when others are trying to impact us with negatives. Sometimes we can not avoid being in Situations with people like this and have to find a way to switch off so we are not overwhelmed by it.

One great technique I have learned it to put your mind into a peaceful state so you are smiling from the inside and this to help guard you from the impact or negatives As You Will Be Putting an assertive vibe out there and showing your contentment in yourself. Nothing is more powerful then that.

Now remember we can never change how others act, but we sure can-change How they impact our lives. Get out there and be proud of who you are and always be working on yourself. Stop the impact or negatives in your life today, give the power to the positives.