Ad Blocking/ Filtering

Ad blocking is to fundamentally change or eliminate advertising on the web. Advertising can be in the form of pop-up window, photographs, animation or text.

The problem with online advertising it is That Can Lead to confusing pages, making it more difficult to control, distraction of a user in a task, apathy, and Lead to slower page loading time. Users are frustrated by Advertisers and web Publishers, and use tools for ad blocking these reasons.

Three main advantages are that ad blocking, shorten time to load the page (ads will not need to download), Lower resource use (memory and CPU Usage) Cleaner layouts, to reduce page clutter.
The biggest problem of the blocking ads is that this leads to decline in advertising revenue for Publishers. Because many sites are funded by online advertising, using ad filtering may say to become unprofitable Cause, say forcing them shut down or charge fees for entering the site. Some online Publishers have a view that ad blocking is a form of Theft, because it consumes resources, without having to pay in the form of indirect advertising.

Web browser extension is the MOST popular method of ad blocking. These extensions work by Hiding the content or filter Advertisements. The MOST Common is the Ad block Plus for Fire fox, Which allows users to Customize their exposure to advertising. The expansion work required to prevent blacklisting in the areas of advertising and advertising network. It should note oath that many ad-blocking software customization, allowing users to selectively unblock sites certain advertising and support.

One of the main concerns of WHO Advertisers use the Cost per Impression (cost per Impression) model is the browser extension to prevent these ads Allow users to run CSS (cascading style sheets) scripts to hide the ads. CSS is a style sheet language Used to control layout, format, and allows custom display content. In this case, advertising is Still Being downloaded by the browser, using the CPI Advertisers Will Still has to pay for their ads, Event hidden.
Other methods include DNS filtering, use of a proxy, and the use of a special host file.

DNS filtering limit can some of the content and Allow users to block access to the network and advertising fields.

Using proxies to allow content filtered done Before Being Displayed in the browser. Although it faces a weakness, it is not odious to recognize and properly handle JavaScript content.

Can be modified hosts file to the user EASE of ad requests, usually delivered to the impasse. This is a problem, since the host file is stored locally, viruses and ad ware can change the Values and control of your browser is redirected to display ads on a regular basis.

Many options for ad-blocking are Available, and Online Advertisers and Publishers Need to Create fast loading, and less disturbance of the ad. Therefore, the user does not require the use